Today, I want to share a story that marked a turning point for Keords. It's about the time we ventured into website redesign and copy for a SaaS company and how this experience reshaped our approach.
The Challenge:
Rewind to when I was a brand manager for a SaaS company. We needed to revamp our website and chose an agency for the job. We expected a straightforward process, but it turned into a disaster: miscommunications, endless revisions, and finally, a mediocre design way past the deadline, leading to a scrapped project and financial loss.
The Pivot:
Post this experience, we tried something simpler – editing a template. It was easier, cheaper, and surprisingly well-received. My boss and other SaaS founders appreciated seeing the design upfront without spending much, especially those who preferred focusing on their products over marketing.
Keords' New Approach To Website Design:
This led to Keords developing a new streamlined process. We start with market research, analyze competitors, select a few templates matching the brand's theme, and then craft strategic copy. This approach accelerates the process of getting a 10-15 page website up and running in weeks.
The Outcome:
This new method not only made website design more efficient but also more aligned with our client's needs. It's perfect for those who want quick results without getting too involved.
This Is What We Do:
This shift in our strategy highlights Keords' adaptability and our commitment to finding the best solutions for our clients. We learned that sometimes, simpler is better, especially when it comes to translating the essence of a brand into an effective online presence.