We're talking about a common issue today: SaaS companies that make great products but struggle with marketing. I'll share how we at Keords helped them with simple yet effective solutions.
The Challenge 'Lack of Marketing Collaterals':
Some SaaS companies we worked with were really good at developing their products but not at marketing them. They were missing out on reaching their potential customers through effective marketing collaterals.
Keords' Approach:
Our job was to figure out the right people to talk to and what kind of marketing would work for them. We did our homework, researching the market to understand these customers, and made tailored marketing collaterals addressing their needs and problems and fitting our client as a solution.
The Solution:
We created marketing materials like brochures and flyers, specifically designed for the audience we identified. No flashy jargon, just clear and straightforward communication.
The Impact:
These SaaS companies saw a big difference. They had what they needed to talk about their products effectively and didn't have to spend time and money on a big internal design team.
This Is What We Did For Them:
Keords Works Beyond SaaS:
In the manufacturing sector, where practicality and product quality often overshadow design aesthetics, Keords' approach with one of our clients proved pivotal. Understanding that the industry values substantial numbers and solid quality, we crafted marketing materials that were not only visually appealing but also rich in content. This strategy effectively communicated the reliability and excellence of the client's products, resonating with an audience focused on tangible results.
This tailored approach led to a significant achievement: our client secured $3.2 million in funding, partly attributable to the compelling and informative marketing materials we created. This success highlighted the importance of aligning marketing strategies with industry-specific preferences and priorities.
At Keords, we focus on understanding our clients and their audience and then create clear, effective marketing tools. It's about getting the message across simply and effectively.